WSBB-FM (95.5 MHz) is a commercial FM radio station licensed to Doraville, Georgia, and serving Metro Atlanta. It is owned by the Cox Media Group. WSBB-FM is simulcast with news/talk WSB.  The studios and offices are on West Peachtree Street NE in Atlanta, in the WSB-TV and Radio Group Building. The transmitter is on the WSB-FM broadcast tower in Edgewood, just east of Downtown Atlanta.

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Early years (WGAU-FM, WNGC)

The station first signed on the air on May 1, 1948, as WGAU-FM on 99.5 MHz in Athens, Georgia. It broadcast at 3,600 watts, simulcasting sister station WGAU. In 1956, when Channel 11 (now WXIA-TV) came on the air in Atlanta, WGAU-FM created a second harmonic at 199.0 which caused interference for WXIA-TV, so WGAU-FM got permission from the FCC to move to 102.5 MHz. In 1962, WGAU-FM began broadcasting each day in stereo for six hours, the second station in Georgia to devote a significant part of its day to playing music in stereo.

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In 1962, WGAU-FM moved to 95.5, and in 1968 became WNGC, standing for "North Georgia Country". It was North Georgia's first full-time FM country music station and one of the first stand-alone FM country stations in the nation, not simply rebroadcasting a country AM station. WNGC went to a 24 hours a day schedule in 1976 and increased power to 100,000 watts from the Neese Tower in Madison County.

 

WBTS

In 1999, Clarke Broadcasting, long-time owner of WNGC and WGAU, wanted to sell its Athens properties to Cox Radio for $78 million.  Cox flipped WNGC to Top 40, briefly using the WYAP call letters before settling on WBTS, using the moniker "The Beat."

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When "The Beat" officially signed on September 27, its direction focused on mainstream pop, dance, and rock, even though it had a rhythmic lean. Under the direction of Program Director Dale O'Brian, it would drop all mainstream pop/rock and go rhythmic full-time.

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In October 2005, the station switched its slogan from "Atlanta's New #1 Hit Music Station" to "Atlanta's New #1 for Hip Hop". Also in 2005, Cox got the FCC to change WBTS's city of license from Athens, a city 40 miles from Atlanta, to Doraville, a suburb of Atlanta; the station's studios and transmitter did not move with that change.

 

WSBB-FM

On August 16, 2010, Cox abruptly flipped WBTS to a simulcast of WSB. The callsign was changed to WSBB-FM that October 1, a move made to adjust the callsign to parallel its AM parent (the heritage WSB-FM callsign remains at 98.5 FM).

 

On July 31, 2019, WSBB-FM re-branded as "95.5 WSB", dropping all references to the AM 750 simulcast, except for hourly legal station identification. WSBB-FM began broadcasting from its new transmitter location east of Atlanta on August 20, 2019.

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