1400 AM Savannah
WDAR > WSGA > WHGM > WSEG
WSGA Promotion- late 1970's- 2nd from left-comic Soupy Sales, then WSGA personalities Chris O'Brien, (unidentified woman), Brady McGraw, PD Jerry Rogers (in WSGA baseball shirt.) Others unidentified. (Courtesy of Chris O'Brien)
WSGA-(Early 1978) (L to R) WSGA personalitiy Chris O'Brien, fomer Charlotte jock and legendary record promoter Long John Silver, and WSGA PD Jerry Rogers. (Courtesy of Chris O'Brien)
WSGA composite aircheck (1979)
History (Edited from Wikipedia)
The A.C. Neff Company made an application to the Federal Communications Commission, to build a new station in Savannah, in the waning days of World War II. Neff was granted a construction permit for a station to operate at 1400 on the AM dial, with 250 watts full-time. The station, assigned the call letters WDAR, went on the air in 1946 as an ABC affiliate from studios at 34 E. Bryan Street, over the Georgia State Bank building. By 1948, Neff had built WDAR-FM, at 96.5 MHz (now WJCL.)
In 1956, the station was sold to Coastal Broadcasting for $55,000; its call sign was changed to WSGA (Savannah, GA), and the studios moved to Liberty Street. In 1962, the station's daytime power was increased to 1,000 watts.
Prior to 1967, WSGA aired block programming, with Don McNeill's Breakfast Club mornings, Paul Harvey middays, and top 40 between 3 & 6 p.m. and after 8 at night. From 6 'till 8 was alternately "dinner music", or the live call-in show "Talk Back". It signed off each night at midnight. The station was branded "The Goodtimer".
In October 1967, the station adopted a full-time Top 40 format. The station began 24 hours a day operations on January 1, 1968. Jerry Rogers was the station's program director and afternoon personality. Other DJs included Danny Kramer, Jim Lloyd, Donny Brook, Fred Holland, Bob Roberts, Chris O'Brien, Mike Allen, Jim Lewis, Chuck Cannon, Denis Reid, and Tim McMillian.
In the early 1980s, WSGA was facing increased competition from FM top-40 stations. In September 1982, the station switched to an adult standards format, as an affiliate of the syndicated Music of Your Life network. In 1988, WSGA was sold to Gulf Atlantic Group, along with 102.1 WZAT, for $4.2 million.
In 1992, the station switched to an all-news format, as an affiliate of CNN Headline News. By January 1996, the station had been taken off the air, due to flood damage. WSGA returned to the air, with its power reduced to 650 watts, simulcasting the modern rock programming of 102.1 WZAT.
In 1998, the station was sold to Sarter Enterprises for $200,000 and adopted a Christian talk format, simulcasting WNIV in Atlanta.
In 1999, the station was sold to Gilliam Communications for $500,000, and its call sign was changed to WHGM. The station ended its simulcast with WNIV and adopted an urban contemporary gospel format.
In 2007, Gilliam Communications Inc. sold WHGM to MarMac Communications and the call sign was changed to WSEG and it adopted an adult standards format as "Star 1400, " an affiliate of America's Best Music. In 2011, the station began to be simulcast on a translator at 104.3 MHz.
In January 2013, WSEG switched to an all-sports format, featuring programming from ESPN Radio, and a local show in the afternoons. Effective March 19, 2013, MarMac sold WSEG and sister stations WFNS and WSFN to Southern Media Interactive LLC, at a purchase price of $1.3 million.