790 AM Atlanta
Photos (click to enlarge)
The original WQXI studios on Matheson Drive in Buckhead
Morning drive's Bob McKee in the WQXI studio
WQXI AM tries TV in 1954
(link to story)
WQXI's Bob Watson outside Matheson Drive studios (1954)
The Quixie "Tigers" 1966
WQXI Rounsaville ad | Broadcasting 1954
Quixie 1967- (Dot Blum remembers that this airstaff was still in place when she arrived in June 1970)
WQXI Sales piece-Tomm Rivers (1973)
Gary McKee, Yetta Levitt, and Willis the Guard
Promo card Mid 1970s
Early to mid 70s
WQXI AM and FM Production whiz Kevin O'Connell in the production room (Tower Place, 1970s)
WQXI and the Falcons-trade ad (1973)
(Courtesy of Ron Parker)
"Woodstock on the Water: An Oral History of the Ramblin' Raft Race"-Atlanta Magazine-June 15, 2015 (Click to read) Courtesy of Atlanta Magazine
Audio and Video
1967 Doctor Don Rose
1969 Skinny Bobby Harper and Bob Neal
1984 Gary Corey
1968 WQXI Jingles
1972 Gary McKee
March 1988 Kim Burkett
History -Edited from Wikipedia, history published in the Jeffcaster, a Jefferson Pilot in-house magazine, and from personal recollections from Dot Blum, Jeff Winter, and others
WQXI first went on the air in 1947 as a 1 killowatt daytimer licensed to Rounsaville Broadcasting. It signed on as an all-music station, playing pop standards, with studios in a renovated church rectory on Mathison Drive in Buckhead. Its independent status was unique programming as the established stations, WAGA (590 AM, now WDWD), WSB (750 AM), WGST (920 AM, now WGKA), and WATL (1380 AM, now WAOK) were all network affiliates.
By 1952, WQXI had increased power to 5 killowatts day, 1 killowatt at night, and was broadcasting 24 hours a day.
From 1960 to 1964, it was owned by Esquire Inc., and had evolved to Top 40 with the moniker "Quixie in Dixie," and was one of the most respected stations in the county.
In 1964, Esquire sold the station to Jupiter Broadcasting, which later evolved to become Pacific and Southern Broadcasting, with Kent Burkhardt as Vice President and General Manager.
In 1966, WQXI purchased 1,000 watt FM station WDJK. WDJK's call sign was changed to WKXI and a beautiful music format was installed, operating from new WQXI-WKXI studios at 2970 Peachtree Road NW in Atlanta.
In 1978, WQXI provided inspiration for WKRP in Cincinnati, a television sitcom about a radio station. Series creator Hugh Wilson dealt with WQXI when he worked in advertising, and was friends with GM Jerry Blum. WKRP's early episodes about dropping turkeys from a helicopter and the "dancing ducks promotion," in which ducks danced on hot plates, were stunts actually done by Jerry Blum in the early 1970s. In Texas, Blum had leased an 18-wheeler from which he tossed hundreds of live turkeys at a suburban Dallas shopping center. Blum's wife Dot, and a long-time WQXI employee herself, remembered that Jerry did the Turkey Drop stunt at KBOX in Dallas, before he came to WQXI. But, she notes, that the "Dancing Duck" promotion did take place in Atlanta, at The Linbergh Shopping Center.
In the late 1970s, WQXI became an oldies station, but by the 1980s, WQXI-AM was simulcasting with its FM sister station. In the early 1990s, WQXI began airing an adult standards format. When Atlanta hosted the 1996 Olympic Games, the station simulcast the French radio news channel France Info for several hours a day. During the mid-1990s, WQXI also aired Spanish-language music for several hours a day as "La Pantera" (The Panther).
Beginning in April 1997, the station aired a sports radio talk format and was owned by Lincoln Financial Media. WQXI was the AM radio flagship of the Atlanta Falcons and the Georgia Tech Yellow Jackets radio network. The station formerly broadcast the syndicated Yahoo! Sports Radio during the overnight hours.
On May 20, 2014, Lincoln Financial Media dropped WQXI's local programming and became a full-time affiliate of ESPN Radio.
On December 8, 2014, Entercom announces that it was purchasing Lincoln Financial Group's entire 15-station lineup and the sale was approved on July 14, 2015.
On July 1, 2015, ESPN Radio announced it would end its programming on WQXI and move it to Dickey Broadcasting-owned rivals WFOM and WCNN. After that date, WQXI began simulcasting sister WSTR.
On September 30, 2016, Entercom sold WQXI to Kyung Sook Park's Atlanta Radio Korea, Inc. for $850,000, and on December 15, WQXI flipped to the Radio Korea format.